PVRs – the stats

by Richard12/03/2005

– Number of Sky+ PVRs in the UK – 1.3m out of 8m subscribers.
– Sky estimate for the penetration of PVR type devices in the UK by 2010 – 34%.
– Amount of TV watched off the disk in PVR households – 40-60% (UK and US data).
– Amount of ads zapped when watching off the disk – 92% (Forrester data).
As our American cousins say ‘you do the math’

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3 Replies to “PVRs – the stats”

Jacob Wright says:

25/04/2005 at 9:55 am

Add in an unknown and unknowable (but likely to be large) number of people who watch most of their telly via bittorrent. e.g. most Japanese anime shows are available for worldwide download (with subtitles in english added – known as “fansubs”) within 24 hours of their airing on Japanese tv.
Simon Andrews says:

12/05/2005 at 5:28 pm

We did the math already – with the latest Sky penetration of 770k (10% of DTH homes) we’ve estimated the UK cost of Ad Avoiders as £48m this year.You can download our report at
http://simonandrews.typepad.com/big_picture/2005/05/sky_in_10_of_sk.html
richardh says:

12/05/2005 at 8:13 pm

Thanks for the numbers update which I should have changed already.

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