Advertising engagement – lessons from the PVR revolution
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And until I work out how to embed you tube stuff you can watch the fast forward ad compilation here
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you can see really great ads at
coollokingads.blogspot.com
Very good document. “Maybe PVRs are just ways to ensure consumers aren’t over exposed to advertising as the media buyers build up pointless cheap frequency” – I like this one a lot. I work at media agency myself and I am happy for PVRs as they are challenging my job. And I hope Denmark will get its own Sky+ or Tivo.
Check it out! Nike’s new TV commercial.
This is what playing football should look like!
Nike’s going insane with it’s new campaign for the World Cup 2006, in
Germany. Check out this commercial, first of eigth! The next vids should be
even better.
http://www.nk6.com.br/jogabonito
By the way, ‘Joga Bonito’ means Play Beautiful in Portuguese (brazilian)…
There is a post at Adland about KFC trying to meet the era of DVR
http://ad-rag.com/127910.php
When I started working in advertising I watched ads all the time – actively sought them out in order to be up-to-date, and because I was keen.
But after a while I found it useful to stop bothering to do that and just experience ads like people in the business experience them. I’d either see them or not, “get” them or not.
When I read about Tivo when it first came out in the States I could see what likely effect it would likely have on ad viewing, but this was just a rational analysis about what I thought about PVR’s.
So when I got a Sky+ I expected that this rational analysis would be enhanced by a personal experience which would add to what I thought, but also change how I felt about PVR’s.
And it certainly did.
But it changed how I felt about something else too. It changed how I felt about TV ads. Because I now barely watch them – I do see some cos not everything is viewed off disc, but mostly I don’t see them.
So TV ads have simply diminished in importance in my mind when I consider how to use communications to change people’s behaviour, simply because I personally don’t see them much. I don’t know if this is a good way for me to feel as many people and many countries don’t yet have the technology and I work on international business, but I just can’t get excited about TV ads like I used to.
But posters, store design, events…
I guess I should have used the preview function.
The best typo is always the omission of the word “not” from a sentence.
Paragraph 2 of my last post should have read…
But after a while I found it useful to stop bothering to do that and just experience ads like people NOT in the business experience them. I’d either see them or not, “get” them or not.