Battle of Big Thinking
The crest of the Royal College of Physicians, location of the 2007 Battle of Big Thinking. Image courtesy of Wikimedia.
If anyone is interested I have uploaded my speech from The APG’s Battle of Big Thinking as well as the slides. For regular readers many of the themes will be familiar.
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Nice one Richard. Very interesting. You’re right about the Cadbury Gorilla ads — very tactical. When I went to the supermarket, it was the purple bars that I headed for. Feed the monkey!