Feral Strategy

Believe it or not adliterate has been going for twenty years. It began in March 2005 in an attempt to get some thinking out into the public domain rather than leaving it imprisoned in my mind and the agency I worked for. Since then, distributing your thinking has become far easier, and arguably there are better places to do this than a blog. But I think the fundamental ethos of the creative commons has stayed the same – let go of control to gain influence. For me that has always meant making my thinking universally available and for free. But after twenty years I am going to try something slightly different. To celebrate 20 years of adliterate I am making a book and charging you for it. It’s called Feral Strategy.

Feral Strategy crystalises my approach to brand strategy. Over three sections – Freedom, Survival and Thrive – I go through my very ideosyncratic approach, one that is less domesticated and more wild than most. It is not a text book or a step by step guide and there are no handy frameworks or processes. In fact you might find it entirely useless, because my intention is to share how I think and not what I think.

Much of the content in Feral Strategy is available free on this site and you are welcome to go and look for it. But Feral Strategy like any good book, packages all this thinking up into a short and coherent read.

The first edition of Feral Strategy is available in a cloth bound, hard back book containing 120 pages of elegant type inside a suitably blood red dust jacket. I intend to make just 100 copies available in the first edition and it will set you back £25 (or a suitable equivalent in the US, Canada, the Euro zone and Australia). I am using a print on demand platform for this production run and so the unit price is relatively high for each copy, especially as I have tried to create an artefact that is worth having on your bookshelf. Moreover I want to donate half of the profit from each book to Right to Roam, a UK charity campaiging to open up access to more of our countryside to our people – It feels a suitably feral cause. The rest I want to retain in the project for future editions. If you invest in this limited edition I can promise you that any future editions will protect its uniqueness.

I can’t give you any quotes or reviews of Feral Strategy from luminaries because you are the first readers. So any comments would be very welcome. Including any mistakes you can find which I will remove from future editions and will underscore the rarity of the copy you have.

Feral Strategy has been four years in the making, I hope you enjoy it.

You can order your copy of Feral Strategy here