Richard
Completely forgotten about this ad, and the Kenco coffee datablast ad that dfgw did. It's amazing in a way how this whole issue of ad zapping was explored by a couple of agencies over a decade ago when it was about VCRs. I'm sure there's stuff to learn from this era when trying to work our way through tivo

Gareth,

I really want to cut a data heavy ad at some point that says at the end - if you have Sky+ and would like to know more rewind to the data page and pause.

I remember that ad, it was when the datablast things were in their brief heyday.