United we fell
Image courtesy of Casual clicks
Now that I am safely ensconced in my new advertising home I thought I'd put up some stuff from United London - the short lived but rather fun shop that closed its doors in April last year. While it bore very little resemblance to HHCL, the agency from which it was formed, one of its key qualities was that it retained a ferocious commitment to top draw planning that was one of the reasons that HHCL was so good in its day.
Here are some of the United case studies in the format we used for cred's and using the problem, position, promise and brand idea approach which regular readers will be very familiar with. Like all good case study formats it could really do with a results section.
I thought I'd show them as they are live examples of the way the approach worked in practice. Possibly interesting for planners - presumably as dull as ditch water for everyone else.
Oh here is some nice radio for Tracker - not quite Sony balls but I like it.
Rucksack Snack
Crunch Goo Chew
Map Snack
Springtime
Comments
That was very interesting, good to see some of the thoughts behind the end results.
Posted by: Rob Mortimer at January 24, 2008 11:09 AM
uh...uh we planning types seem prime targets for viagra, paxil, levitra...go somewhere else guys. we are not getting as much sex as you imagine.
Posted by: yorker at January 24, 2008 05:37 PM
Now you mentioned those words Yorker...they will keeeep coming!
Posted by: Rob Mortimer at January 25, 2008 12:46 PM
I am really sorry but for some reason this post is being very heavily spammed so I am closing it to comments for the moment.
If you have a comment please email it to me at huntingtonr@mac.com and I promise to put it up.
Posted by: richard at January 25, 2008 05:51 PM