It is not clear why, of all the things that might concern a business as we enter a year of economic and consumer uncertainty, changing…
The full T-mobile ad shot on Thursday morning and aired last night. Allowing myself a small off topic moment of bigging up Saatchis. I think…
A couple of weeks ago I gave a little talk on the power of emotion in advertising. I thought I’d share a little of it…
Charlotte Street, spiritual home of London’s ad land. Image courtesy of Chaz Folkes
Its always nice to see some ads occasionally on a blog about advertising. So I have put together some more of the recent work from Saatchis in London.
It is time to get unreasonable in support of truly great work. Image courtesy of Antar.Ellis
Returning to the world of advertising after a short break, I am reminded of the fundamental truth of our business. To paraphrase the advice given to Bill Clinton during the 1992 Presidential Campaign, it’s the work, stupid.
Image courtesy of M&G
Time for a quick rant.
I have long felt that the one of the guiding principles for advertising is that it should do some good in consumer’s lives even if they chose to ignore or avoid it.
The Creation of Adam by Michelangelo, part of his scheme for the ceiling of the Sistine Chapel completed in 1512. I may be wrong about this but as far as I am aware he wasn’t asked to present three different options for the ceiling to go into research.
Once upon a time in a land far away come the appointed hour of the creative presentation, agencies recommended one idea to their clients.
Charlotte Street, spiritual home of London’s ad land. Image courtesy of Chas Folkes
Thought I’d put up two new bits of work from Saatchis in London. Visa is hot out of the edit suite, you may have clocked Carlsberg already.
One of the things that I always bang on about without really thinking about it in depth is the idea that Clients and agencies need to place less emphasis on consistency and more on coherence. So I thought I’d worry this one out a bit.
I still maintain that very few people in advertising agencies really understand what clever digital agencies can do for their clients.
And I had this further drummed into me last week as one of the judges of the NMA and Marketing Week’s Interactive Marketing and Advertising Awards.
So I thought I’d jot down some observations on the work from the perspective of a planner from an above the line tradition trying to understand what is going on.
I am a big fan of the Cadbury’s gorilla ad and fully expect to see some stonking sales results coming in thick and fast.
In the final instance I just think somethimes you need a bit of this – good old fashioned salience delivered by a fame seeking commercial.
For all the analysis, particularly online, I had overlooked they way it was perfectly built to be remixed – or simply have a new track laid over it.
So here are a few of the best remixes I could find on you tube. My personal favourite is of course Total Eclispe of the Heart.
The BBC is in trouble.
It stands accused of endemic audience deception – most specifically over the fabrication of phone and interactive competitions where the participants have no chance of winning and the declared winners are either fictitious or members of the production staff.
Oh and there was some argy bargy about the Royal Family as well but any opportunity to give the parasites a kicking is fine by me.
