It’s Winter and that means one thing these days. The National Health Service is in crisis. A perfect storm of seasonal pressure, changing demographics, advances…
It’s quite possible that 2016 marked peak purpose. The year in which the idea of corporate or brand purpose reached its zenith from which its…
A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on…
Good news is thin on the ground right now but in the world of marketing, there is one massive benefit of the Referendum. Thanks to…
I guess it’s in the nature of our business that after years looking after other people’s brands you crave to have one of your own.…
I think rather highly of Paul Feldwick’s new book – ‘The Anatomy of Humbug: How to Think Differently About Advertising. In fact, I’d suggest that…
Motherhood is many things and many of them are at the frustrating, nerve shredding and just sheer hard graft end of the spectrum. But one…
Do you ever find that a word, a particular word suddenly starts to really irritate you? Perhaps a word that previously seemed rather innocuous, useful…
There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from…
I have been thinking a bit about value recently. Agency people don’t like thinking about value because they associate it with having to create tragic…
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou In…
If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting…
