If you really want to know what’s happening in Britain right now, something that should preoccupy all but the most narcissistic UK marketers, you need…
I look forward to 2023 trends presentations crossing my desk with the same enthusiasm that I greet Tory canvassers on my doorstep, for I adore…
Performance is perhaps an odd topic when talking about brand strategy. In fairness I could have called this conversation – presentation. The way that you…
Before the end of the summer term I took part of a year 10 assembly at the Harris Academy in Greenwich. At Saatchi & Saatchi…
I’m a big fan of crying. And laughing for that matter. They are raw and overt demonstrations of the intensity of our emotions. Of course,…
I have always hated hobbies, even the very idea of hobbies. They seem to me to be childish pastimes attracting a childish name. The word…
There is eternal battle that I fight every single day of my working life. It’s by no means exclusive to strategists and planners in advertising…
This post has an intent, something that I advise that you do immediately you have read it. And that is to join a choir. And…
I’m no great fan of monotheism The idea that there is one true god, one answer to the entirety of life, the universe and everything…
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel was anything…
I tend to try and channel Eddie Izzard when presenting – find your presentation hero? I love presenting, its one of the greatest aspects of…
The passage in Songlines in which Bruce Chatwin names the Moleskine. Image courtesy of Songlines. The biggest cliché in advertising is not lunching at the…
