Recently I was asked to talk to the Open Strategy Group about planning bad habits that should be addressed in 2017. And so I aimed…
“Let’s face facts, Perce”, as Edmund Blackadder was constantly saying to his hapless companion, the division of labour in advertising agencies borders on the bizarre.…
The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…
Good news is thin on the ground right now but in the world of marketing, there is one massive benefit of the Referendum. Thanks to…
The resurgent UK bookseller, Waterstones, recently stopped selling Amazon’s Kindle. For all Kindle’s convenience in accessing and consuming printed material it is a terrible way…
I was recently asked to write about my career in advertising for students at my old College – St John’s, Cambridge. I thought I’d post…
The greatest insult you can throw at someone in this industry is that they are a dinosaur. Being a dinosaur not only implies that you…
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel was anything…
I think rather highly of Paul Feldwick’s new book – ‘The Anatomy of Humbug: How to Think Differently About Advertising. In fact, I’d suggest that…
Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy…
People in our industry love big data. Or at least they love the idea of big data. It’s one of those hot topics that fills…
Something has started to distress me about the future of planning and strategy in advertising agencies. And that is whether there will be any one…
