Slightly high risk this. But I wanted somewhere to put the strategies that I love but Clients have never bought. Feel free to put to better use or simply to reflect upon my mediocrity as a planner.
In part the idea is to illustrate that good thinking should be simple, radical and well packaged – rather than the dreary meandering nothingness that characterises most stategic thinking in the ad industry.
I am going to update these gradually so that the exit of intellectual property is orderly. Enjoy.
What are the ethics of marketing to children? This article is a little old and pre-dates the obesity debate now gripping the ad industry, but…
This is some thinking I did about ethics and advertising around the beginning of the decade. It lead to the idea that in order to promote sustainability (the ultimate aim of any business) advertising has to find ways to create desire more responsibly. This paper tries to explore the issues that surround this idea.
