Telephone research must stop. Full stop.

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Image courtesy of Old Telephones

Let’s agree this now everyone. There are some things marketing and communications should steer well clear of and the telephone is one of them. So lets have no more telemarketing spam, lets have no more political parties ringing people up with an automated message and lets have no more telephone research.

Are our start ups a let down?

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Image courtesy of Fiat Luxe

The start up plays an almost mythical role in the world of advertising. Start ups are not simply an outlet for the professional and material ambitions of the best in the business, they are absolutely essential to the health and vitality of the industry. If advertising has managed to adapt to the changing business, consumer and communications landscape over the past century it has been largely because of its start-ups.

Loyalty my arse

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Image courtesy of Simon Lord

Every morning as I meander to work in Charlotte Street I fortify myself for the day ahead at the Caffe Nero on Tottenham Court Road.

And every morning as I hand over the cash they parrot the same old question ‘do you have a loyalty card’. And every morning I mumble a ‘no’ and move onto the next question which is about muffins or other items from the pastry selection.

The death of serendipity

Serendipity is not only a beautiful word it is a very beautiful thing.

One of the great delights of life, serendipity ploughs a furrow between co-incidence on the one hand and fate on the other while being part of neither.

But I’m rather afraid that it is progressively disappearing from our lives, collateral damage in the quest to deliver and receive ever more relevant entertainment and communications.

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