Now that’s a swisssh. Image courtesy of ..Emma.. The participation band wagon rolls on in adland with agencies and clients seeming content to sacrifice effective…
A few years ago Paul Colman tried to sell a print out of this blog on Ebay. As far as I am aware no one…
I have stopped posting work from Saatchi’s on adliterate because that’s not really what this blog is all about but I thought I had to…
Bureaucracy by Dan_DC. A few years ago I wrote a post about Douglas Holt and his then new book ‘how brands become icons’. The post…
Image courtesy of Lufitoom I was taking afternoon tea with the man-legend Russell Davies this week and amongst many random things we chatted about was…
Image courtesy of NuriaGuttierrez. There are a group of brands that face a specific set of issues and that require specific actions to help them.…
Talk about jumping on the band wagon some considerable time after it has packed up and left town, Peperami is the latest brand to indulge…
My last Day in Oxford owing to work commitments – that old problem of prioritising the urgent over the important – and a corker as…
Not a vintage TED day as far as I am concerned but one or two highlights.
OK, so here are the people and talks that I think are really worth following up form day one of TED Global. Of course the…
The Swagger Waggon campaign by Saatchi & Saatchi LA for Toyota.
This is a strategy I having been wanting to try for a Minivan or MPV for ages. Because the choice of a vehicle like this is often seen as a sign that you have simply accepted your life as a parent and ‘given up’ it has long seemed to me that there was mileage in hero worshiping parenthood and in particular the fact that the choice of an MPV proves that its all working ‘down there’ if you know what I mean. This ain’t a sell out its a swagger waggon. By the way the promo is Number 2 this week in the Ad Age video viral chart.
And above everything else how about that for the first work out of the blocks after the recall – that’s a client with balls.
All the work is on the youtube channel here but I’ve posted a couple of videos below.
I have put together a few thoughts on the role of communications in the recent UK general election campaign. Given that we saw it from the inside.
At some point I will get round to adding in all the examples and links but have this to be getting on with.
For some strange reason when I uploaded this to slideshare it duplicated the ‘that was’ on the title slide. Weird.
Lessons from the front line
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