There are many terrible cliches that lurk like sewer rats in the daily effluent of the advertising industry. And much like sewer rats they are…
A couple of weeks ago I gave a little talk on the power of emotion in advertising. I thought I’d share a little of it…
After the huge success of the co-authored Age of Conversation last year, it is back but bigger and better. This year 237 authors from 15…
Thank god for that, a few of you have started the ball rolling and submitted briefing formats.
We need a whole load more and from every corner of the globe.
Just got my mits on Naked, M&C and BBH’s formats. We now need briefs from places like AMV, Mother, Wiedens, Goodby, Crispin Porter, 180 you know the kind of thing. We also need briefs from some tip top digital agencies – Glue, Dare, Poke in London come to mind – it would be interesting to compare and contrast these with agencies from a stronger advertising tradition. And how about briefs from design agencies, sales promotion and PR?
Kurt Cobain’s death certificate. To my mind most creative briefing formats certify the death of the thinking. Image courtesy of Night Star Rominus. I have…
Pirate Dinosaurs, you can’t say fairer than that. The only thing that could be remotely better would be Pirate Dinosaurs in Space.
I don’t like the word edgy. Edgy is appallingly overused in our business to describe work that that is uncomfortably unconventional.
Image courtesy of Mainman.
Droga 5’s The Great Schlep idea has been doing the rounds recently as one of the smartest and most engaging political campaigns in a Presidential election that is dripping with smart and engaging political campaigns.
But I thought I’d lob my two penny worth into the fountain of adulation for this piece of work.
Image courtesy of Old Telephones
Let’s agree this now everyone. There are some things marketing and communications should steer well clear of and the telephone is one of them. So lets have no more telemarketing spam, lets have no more political parties ringing people up with an automated message and lets have no more telephone research.
Image courtesy of stoopidgerl.
Only planners would have spent the summer celebrating their 40th birthday. Unless I am very much mistaken, the creative fraternity aren’t given to marking Bernbach’s marriage between art directors and copywriters or account handlers to commemorating the launch of Microsoft Excel for Windows. But the Johnny-come-lately of the advertising community has always felt the need to prove its contribution and to celebrate its survival.
I have long maintained that the father of blogging was George Orwell. As a prolific diarist and essayist he mastered the blog post form over…
