I look forward to 2023 trends presentations crossing my desk with the same enthusiasm that I greet Tory canvassers on my doorstep, for I adore…
Performance is perhaps an odd topic when talking about brand strategy. In fairness I could have called this conversation – presentation. The way that you…
We do not build brands for the good of our health. Creating a strong and healthy brand is a means to an end and that…
Age is not a good look in advertising. After all, we are one of the only industries in which experience is rather frowned upon, even…
This is a story about mental health. My mental health. It was inspired by a post by Rob Campbell a little while ago about his…
You’ve done your scratching and come up with some interesting stem ideas you want to work with. Now its time to improvise. For a long…
There is a subject that we haven’t properly engaged with in brand strategy journey. In part, this is because I have been shying away from…
The world of brand strategy is deluged by ideas and words that are misused and misunderstood. Insight is one of them. Indeed is is perhaps…
Brands are fundamentally misunderstood. The more that the brand concept has become popular and part of everyday conversation, the less clarity there is about it.…
At times of extreme crisis, when people’s livelihoods and lives are in constant danger and the world sits on the precipice of escalating conflict, what…
“Discovery consists of looking at the same things as everyone else and seeing something different”.Albert Szent-Gyorgi, Biochemist and Nobel Prize winner In building brilliant brand…
