No bananas

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Through out the second world war bananas were in short supply in a Britain enduring severe food rationing. By the time the first bananas were imported from the Caribbean, many children that had grown up during the conflict had never seen let alone eaten a banana. Indeed Evelyn Waugh famously traumatised his son, Auberon, by consuming by himself and in front of his son, the first Banana Auberon had ever seen.
Imagine the scene, the docks of London, Bristol, Liverpool and Glasgow packed to the gunnels with dirty little oiks and street urchins in thread bare clothes eagerly anticipating their first taste of this rare and exotic fruit.

Brands rush in where angels fear to tread

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The The Charge of the Light Brigade is in so many ways a lesson for brands that think about social media as just another channel.

As you may know my basic philosophy about brands and web 2.0 is proceed…with caution. Social media is unfamiliar territory for brands and their representatives – largely because the rules are created by the community not the communicators – and they should stear well clear unless they know exactly what they are doing.

Great advocates of our time No1.

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Fred Dibnah – steeplejack and an advocate of Britain’s industrial heritage. He would have hated all of us but that doesn’t stop us loving him.

After a feisty exchange about Honda it is time to think about which campaign to advocate for October.
The rules are emerging slowly.

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