It is time we all stopped talking about the future of advertising in a PVR world and started doing something about it. I am working on 20 concrete ideas to get people started. It may end up as a more chuncky ten or as a more Cluetrain like 95. Maybe you can help me on this?
Opinionated Advertising Opinionated advertising is a new idea about the role that advertising should play in the marketing mix and the form it should take.…
Anyone in advertising who believes in its power has to be alive to the idea that a ban on ‘junk food’ advertising may now be…
If 92% of all ads are zapped when TV is watched off a PVR hard disk what are the implications for advertising? This presentation offers…
People have talked about the value of the meme concept in advertising for a while. I like to think I have gone that bit further, suggesting that we substitute memes for the brand concept wholesale.
A gloriously simple chart based on TGI data that indicates exactly why people might want to use PVRs to zap ads. It was originally given…
Associated involvement is the term I give the collection of advertising techniques that includes sponsorship, product placement and advertising-funded programming. While they are clearly enjoying…
– Number of Sky+ PVRs in the UK – 1.3m out of 8m subscribers. – Sky estimate for the penetration of PVR type devices in…
I am advertising’s number one fan. Despite all the issues that its faces it still delivers three things to businesses uniquely well – monopoly, magic and meaning. This article is based on a talk to the UK Financial Services Forum in February 2005 about which marketing discipline should get the lion’s share of the marketing budget and sets out this thinking.
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