I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…
I was recently asked to write about my career in advertising for students at my old College – St John’s, Cambridge. I thought I’d post…
Ask most secondary school aged kids how to prevent scurvy, a disease they will have had little contact with and they will tell you,…
The greatest insult you can throw at someone in this industry is that they are a dinosaur. Being a dinosaur not only implies that you…
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel was anything…
I think rather highly of Paul Feldwick’s new book – ‘The Anatomy of Humbug: How to Think Differently About Advertising. In fact, I’d suggest that…
Gold Blend coffee has a new campaign. You’ll know if you live in any remotely built up part of the UK because the media buy…
People in our industry love big data. Or at least they love the idea of big data. It’s one of those hot topics that fills…
Adam Lury, the co-founder of HHCL, believed that advertising was too powerful simply to be left to people that didn’t care about it. In other…
Motherhood is many things and many of them are at the frustrating, nerve shredding and just sheer hard graft end of the spectrum. But one…
Do you ever find that a word, a particular word suddenly starts to really irritate you? Perhaps a word that previously seemed rather innocuous, useful…
There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from…
