I was asked for my view on the impact of the long awaited UK Budget – the first from the new Labour Government. This is…
The more fashionable parts of the advertising industry have always liked failure. They go on and on about how important it is to fail. To…
I am no fan of intellectuals. The people that complicate, theorise, pontificate and posture. With little effect on the real world. Marketing is a simple…
I have always believed that advertising and regulation go hand in hand. Advertising needs regulating because of its power. We understand that better than anyone…
Tribalism has got an awfully bad name of late. Built on identity and identification, it has a noble birth. But the problem is that tribalism…
All of a sudden, the world of marketing has got very polite indeed. For years we have taken absolutely no notice of whether people actually…
There is one word the advertising industry really hates. In this word lies the root of all perceived evil. It’s only a little word but…
Adam Lury, one of the founders of the late, great and greatly missed HHCL, is perhaps one of our least recognised planning legends. The exponent…
David Ogilvy famously asked clients of his agency wanting to write their own work, “why keep a dog and bark yourself?” Half a century later…
Ok so its March and this is rather late off the rank. But better late than never. It just means we have 9 months not…
The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…
This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up…
