Posted on05/11/202205/11/2022Brands, Feral Strategy Bonus content: How do brands create value? by Richard3 Comments on Bonus content: How do brands create value? We do not build brands for the good of our health. Creating a strong and healthy brand is a means to an end and that… Read More
Posted on17/08/201819/02/2019Articles and columns, Brands, Planning Monopoly, the commercial dividend of powerful brands by RichardLeave a comment on Monopoly, the commercial dividend of powerful brands My favourite episode of South Park is ‘Gnomes’. Not only is it properly funny, if you like your humour puerile and immature, but it also… Read More