One of my favourite ads of all time is Honda Grrr. A Wieden & Kennedy classic, it’s still fresh and powerful a decade on, albeit…
Ok so its March and this is rather late off the rank. But better late than never. It just means we have 9 months not…
Recently I was asked to talk to the Open Strategy Group about planning bad habits that should be addressed in 2017. And so I aimed…
“Let’s face facts, Perce”, as Edmund Blackadder was constantly saying to his hapless companion, the division of labour in advertising agencies borders on the bizarre.…
A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on…
The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…
The greatest insult you can throw at someone in this industry is that they are a dinosaur. Being a dinosaur not only implies that you…
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel was anything…
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou In…
The well off and wealthy may not take up much bandwidth as you dash out another digital banner on two-for-one sun cream but the plain…
If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting…
